Global Social Media Analytics Market 2020 By Component [Solutions, Services and others],By Organization size [Large Enterprises, Small and Medium-sized Enterprises (SMEs) and others], By Application[Competitive Intelligence, Customer Experience Management, Public Safety and Law Enforcement, Risk Management and Fraud Detection, Sales and Marketing Management, Workforce Management and Compliance Management and others], By End User[Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail, BFSI, Healthcare and others]: Global Forecast to 2026 and COVID-19 Impact Outlook

Pages: 209 | Published Date: October 2020 | Report ID: 10485 Sector

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REPORT DESCRIPTION

Global Social Media Analytics Market is valued at USD 2.7 Billion in 2019 and expected to reach USD 17.4 Billion by 2026 with the CAGR of 30.53 % over the forecast period.


Scope of the report
Social media analytics is the process of gathering of information from social media sites such as Facebook, LinkedIn, Twitter, instagram and analyzing it to get insights about target audience. Worldwide many companies are embracing social media analytics to turn data into valuable insights which can be utilized to develop customer relations, marketing strategies, product development and gain competitive advantage. Further integration of the technology into public safety and law enforcement, risk management and fraud detection, sales and marketing management, workforce management and compliance management is augmenting the growth of global Social media analytics market.
This report analyses the global market for Social Media Analytics. The report will enable the user to understand and gain insights into the current and forecast market situation. The market is comprehensively analyzed by geography to give complete information on the global scenario. The qualitative and quantitative data provided in this study can help user understand which market segments, regions are expected to grow at higher rates, factors affecting the market and key opportunity areas. The report also includes competitive landscape of key players in the industry along with emerging trends in the market.
Key Players

  1. Adobe Systems, Inc.
  2. aReputation
  3. Crimson Hexagon
  4. Facebook, Inc.
  5. Hootsuite Media, Inc.
  6. IBM Corporation
  7. Netbase Solutions, Inc.
  8. Nextel Communications
  9. Oracle Corporation
  10. Salesforce.com Inc.
  11. SAP SE
  12. SAS Institute
  13. Sina Weibo
  14. Sprint Corporation
  15. Tableau Software
  16. Twitter Inc.
  17. vKonkatke
  18. Others

Above mentioned companies were scrutinized to assess competitive landscape of global Social Media Analytics market. Report provides company profiles of each player. Each profile include company product portfolio,business overview, company governance, company financials, business strategies, manufacturing locations and production facilities, company sale, recent developments and strategic collaborations & partnerships, new product launch, company segments, application diversification and company strength and weakness analysis.
Review period: (2016-2026)
Historic Period: 2016 to 2019
Forecast Period: 2020 to 2026
Base Year: 2019
Unit: USD Billion
This Social Media Analytics market report provides insights on new trade regulations, import export analysis, industry value chain analysis, market size, consumption, production analysis, regional and segment market share, product launches, product pipeline analysis, impact of Covid-19 on supply chain, key regions, untapped markets, patent analysis, product approvals, continuous innovations and developments in the market.
Regions
• North America: U.S., Canada and Rest of North America
• Europe: UK, France, Germany, Italy, Spain and Rest of Europe
• Asia Pacific: China, Japan, India, Australia, Southeast Asia and Rest of Asia Pacific
• Latin America: Brazil, Mexico, Argentina and Rest of Latin America
• Middle East and Africa: Gulf Countries, Israel, Africa and Rest of Middle East and Africa


Region Insights
North America was largest market in terms of revenue 2019. The growth in the region was primarily driven by growing number of social media users, key players and increasing user engagement of social media using smartphones. The social media user base in the region has grown significantly today 7 in 10 people use social media to connect with each other. Companies are adopting social media analytics to understand consumer’s preferences and shopping behaviors. It also helps them to device personalized product marketing and promotional programs. Asia Pacific is the fastest growing market with lot of potential. The region accounts for more than 50% of all social media users worldwide. Companies evaluating customer engagement strategies and channels in the region are realizing the potential benefit of social media analytics and are evolving to stay ahead in the competition. Further, rapid growth in E-commerce, mobile user penetration will offer significant growth opportunities in future.
Global Social Media Analytics Market
Significant use of social media sites around the world is key driver for the growth of global social media analytics market. Worldwide there are about 3.5 billion social media users. The number is expected to increase in future with increase in number of mobile users, rising penetration of internet services in developing regions. Facebook is most popular social media platform with 91 % of users from mobile devices. However, stringent regulatory policies, difficulties in data collection and privacy concerns are major factors limiting the growth of market. Technical advancements in predictive analysis, AI and Machine learning for data analytics, emergence of cutting edge solutions for data collection and IOT technologies are offering lucrative opportunities to the market.
Market Segmentation
• Component
o Solutions
o Services
• Organization size
o Large Enterprises
o Small and Medium-sized Enterprises (SMEs)
• Application
o Competitive Intelligence
o Customer Experience Management
o Public Safety and Law Enforcement
o Risk Management and Fraud Detection
o Sales and Marketing Management
o Workforce Management and Compliance Management
• End User
o Media & Entertainment
o Travel & Hospitality
o IT & Telecom
o Retail
o BFSI
o Healthcare


Report Coverage
• An overview of the global Social Media Analytics market
• In depth analysis of market dynamics and major factors such as drivers, restraints, opportunities and trends influencing the global market
• Global Social Media Analytics market revenue data historic and forecast analysis (2016 to 2026)
• Characterization and quantification of the market segments for Social Media Analytics market
• Market share analysis of key market participants and their competitive landscape

Important Questions Answered by Global Social Media Analytics Market Report
• What is the impact of COVID 19 epidemic on the global Social Media Analytics market?
• Which is mostly affected region, country?
• Which is the current largest and fastest-growing region?
• What is the market size and growth rate of the global Social Media Analytics market?
• What are current factors affecting the growth of market?
• What are Key trends and opportunity areas?
• Within Social Media Analytics market, which segments are fastest growing & emerging strongly? What are the drivers and restraints for each segment? What are vendor competencies by segment?
• What are the major strategies adopted by leading market companies?
• What are company challenges and essential success factors by market segment?
• How company offerings and supply chain capabilities are shifting to meet emerging market needs?

TABLE OF CONTENT

1. Introduction
1.1. Report Description
1.2. Market Segmentation
1.3. Research Methodology
1.4. List of Abbreviations
2. Executive Summary
3. Market Overview
3.1. Market Definition
3.2. Market Scope
3.3. Market Drivers
3.4. Market Restraints
3.5. Market Opportunities and Trends
3.6. Porter’s five force analysis
3.7. SWOT Analysis
3.8. PEST Analysis
3.9. Patent Analysis
3.10. Impact of COVID 19 on Global Social Media Analytics Market
4. Social Media Analytics Market, By Component, Market Size, Consumption and Forecast 2016 -2026 (USD Billion)
4.1. Global Social Media Analytics Market By Component, 2016 -2026 (USD Billion)
4.1.1. Global Social Media Analytics Market By Solutions
4.1.2. Global Social Media Analytics Market By Services
4.2. Global Social Media Analytics Market By Component Share, 2016 -2026 (%)
5. Social Media Analytics Market, By Application, Market Size, Consumption and Forecast 2016 -2026 (USD Billion)
5.1. Global Social Media Analytics Market By Application, 2016 -2026 (USD Billion)
5.1.1. Global Social Media Analytics Market By Competitive Intelligence
5.1.2. Global Social Media Analytics Market By Customer Experience Management
5.1.3. Global Social Media Analytics Market By Public Safety and Law Enforcement
5.1.4. Global Social Media Analytics Market By Risk Management and Fraud Detection
5.1.5. Global Social Media Analytics Market By Sales and Marketing Management
5.1.6. Global Social Media Analytics Market By Workforce Management and Compliance Management
5.2. Global Social Media Analytics Market By Application Share, 2016 -2026 (%)
6. Social Media Analytics Market, By Organization size, Market Size, Consumption and Forecast 2016 -2026 (USD Billion)
6.1. Global Social Media Analytics Market By Organization size, 2016 -2026 (USD Billion)
6.1.1. Global Social Media Analytics Market By Large Enterprises
6.1.2. Global Social Media Analytics Market By Small and Medium-sized Enterprises (SMEs)
6.2. Global Social Media Analytics Market By Organization size Share, 2016 -2026 (%)
7. Social Media Analytics Market, By End User, Market Size, Consumption and Forecast 2016 -2026 (USD Billion)
7.1. Global Social Media Analytics Market By End User, 2016 -2026 (USD Billion)
7.1.1. Global Social Media Analytics Market By Media & Entertainment
7.1.2. Global Social Media Analytics Market By Travel & Hospitality
7.1.3. Global Social Media Analytics Market By IT & Telecom
7.1.4. Global Social Media Analytics Market By Retail
7.1.5. Global Social Media Analytics Market By BFSI
7.1.6. Global Social Media Analytics Market By Healthcare
7.2. Global Social Media Analytics Market By End User Share, 2016 -2026 (%)
8. Social Media Analytics Market, By Region Market Size, Consumption and Forecast 2016 -2026
8.1. NORTH AMERICA
8.1.1. Key Findings
8.1.2. Impact of COVID 19
8.1.3. Key market trends, growth factors and opportunities
8.1.4. North America Social Media Analytics Market by Country 2016 -2026 (USD Billion)
8.1.5. North America Social Media Analytics Market By Component 2016 -2026 (USD Billion)
8.1.6. North America Social Media Analytics Market By Organization size 2016 -2026 (USD Billion)
8.1.7. North America Social Media Analytics Market By Application 2016 -2026 (USD Billion)
8.1.8. North America Social Media Analytics Market By End User 2016 -2026 (USD Billion)
8.2. EUROPE
8.2.1. Key Findings
8.2.2. Impact of COVID 19
8.2.3. Key market trends, growth factors and opportunities
8.2.4. Europe Social Media Analytics Market by Country 2016 -2026 (USD Billion)
8.2.5. Europe Social Media Analytics Market By Component 2016 -2026 (USD Billion)
8.2.6. Europe Social Media Analytics Market By Organization size 2016 -2026 (USD Billion)
8.2.7. Europe Social Media Analytics Market By Application 2016 -2026 (USD Billion)
8.2.8. Europe Social Media Analytics Market By End User 2016 -2026 (USD Billion)
8.3. ASIA PACIFIC
8.3.1. Key Findings
8.3.2. Impact of COVID 19
8.3.3. Key market trends, growth factors and opportunities
8.3.4. Asia Pacific Social Media Analytics Market by Country 2016 -2026 (USD Billion)
8.3.5. Asia Pacific Social Media Analytics Market By Component 2016 -2026 (USD Billion)
8.3.6. Asia Pacific Social Media Analytics Market By Organization size 2016 -2026 (USD Billion)
8.3.7. Asia Pacific Social Media Analytics Market By Application 2016 -2026 (USD Billion)
8.3.8. Asia Pacific Social Media Analytics Market By End User 2016 -2026 (USD Billion)
8.4. LATIN AMERICA
8.4.1. Key Findings
8.4.2. Impact of COVID 19
8.4.3. Key market trends, growth factors and opportunities
8.4.4. Latin America Social Media Analytics Market by Country 2016 -2026 (USD Billion)
8.4.5. Latin America Social Media Analytics Market By Component 2016 -2026 (USD Billion)
8.4.6. Latin America Social Media Analytics Market By Organization size 2016 -2026 (USD Billion)
8.4.7. Latin America Social Media Analytics Market By Application 2016 -2026 (USD Billion)
8.4.8. Latin America Social Media Analytics Market By End User 2016 -2026 (USD Billion)
8.5. MIDDLE EAST AND AFRICA
8.5.1. Key Findings
8.5.2. Impact of COVID 19
8.5.3. Key market trends, growth factors and opportunities
8.5.4. Middle East and Africa Social Media Analytics Market by Country 2016 -2026 (USD Billion)
8.5.5. Middle East and Africa Social Media Analytics Market By Component 2016 -2026 (USD Billion)
8.5.6. Middle East and Africa Social Media Analytics Market By Organization size 2016 -2026 (USD Billion)
8.5.7. Middle East and Africa Social Media Analytics Market By Application 2016 -2026 (USD Billion)
8.5.8. Middle East and Africa Social Media Analytics Market By End User 2016 -2026 (USD Billion)
9. Competitive Landscape Analysis
9.1. Global Social Media Analytics Market Company Revenue, (USD Billion), 2016-2019
9.2. Global Social Media Analytics Market Company Share, (%), 2016-2019
10. Global Social Media Analytics Market Price Analysis
10.1. Global Social Media Analytics Market Price By Regions
11. Global Social Media Analytics Market Value Chain Analysis
12. Company Profiles
12.1. Adobe Systems, Inc.
12.2. aReputation
12.3. Crimson Hexagon
12.4. Facebook, Inc.
12.5. Hootsuite Media, Inc.
12.6. IBM Corporation
12.7. Netbase Solutions, Inc.
12.8. Nextel Communications
12.9. Oracle Corporation
12.10. Salesforce.com Inc.
12.11. SAP SE
12.12. SAS Institute
12.13. Sina Weibo
12.14. Sprint Corporation
12.15. Tableau Software
12.16. Twitter Inc.
12.17. vKonkatke
12.18. Others

13. Appendix
14. List of Tables
15. List of Figures

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